Social Networking Journal

Bebo Expands European Presence

Bebo is pushing its services further into the European market. The website is already quite popular in parts of Europe but is hoping to push its influence further by offering French, German, Italian, Spanish and Dutch language versions.

Bebo is owned by AOL. AOL bought Bebo last March for $850 million and is looking to earn a return by increasing the brand’s recognition internationally.

Bebo has 22 million users in the UK market, which is by far its biggest stronghold.

Bebo currently lags well behind Facebook and MySpace in total number of visitors worldwide. Tighter integration with local markets appears to be their plan for closing some of the gap between themselves and competitors.