Social Networking Journal

Bebo Used To Promote Alcohol

Popular social networking website Bebo is being criticized by the Independent Complaints department in Ireland. The complaints stemmed from an attempt at viral marketing that turned out to be a dud.

A complaint was made in both cases to the Independent Complaints Panel, which operates on behalf of the Mature Enjoyment of Alcohol in Society (MEAS), the registered charity set up by the drinks industry to promote responsible drinking.

In the case of the “Beer Tower”, the complaint was made by the Alcohol Beverage Foundation of Ireland, but the panel rejected the complaint because it said the promotion did not involve a quantity discount and it was satisfied with controls operated by the UCD Student Bar management.

Of course underage drinking is not news in most of the world.