Social Networking Journal

Facebook Is Loved By Middle Aged

Middle aged users are getting into Facebook in a big way. The service, which used to be just for college students and alumni, is catching on with the masses. A new report from Nielsen looks at numbers on the social network giant and find they’re gaining ground.

Social networking has become a fundamental part of the global online experience,” said John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing.”

Not only that, but people are spending more “time on site” on social networks, meaning they’re finding the tools to be an integral part of their daily lives.