Social Networking Journal

Is Twitter Linking Profitable – How To Use Twitter For Link Building

Twitter isn’t a sacred monument from a SEO point of view. The main problem is that Twitter adds rel=”nofollow” to every link in your Tweets, which means that it won’t boost your sites’ PageRank, whether you want it or not. It’ll come to the search engines as a dead end that has no value at all. Now when that matter is settled, you might wonder – why should you read the rest of this article? Twitter CAN be used for link building and it’s always interesting to try new stuff, so please continue reading.

Because links are still links, and although they won’t help your search engine rankings, you can still profit from them. Aside from the obvious (the links will bring in traffic), there are other things that good links on Twitter can do for you. Link building should be that of your primary concern (aside from giving value to the Twitter community with interesting Tweets, that is).

Everyone would gladly go in more detail on how to gather a wall of followers that would be greater than the Great Wall of China, except for the simple fact that it’s too easy to write about. Just put up a search at Twitter for keywords of your niche, follow the people writing about them, write your own interesting stuff and voila – you now are a proud owner of a user base that’s quite targeted. If you’re picky enough, you can only follow people that have their own sites, because you only want to target them. Or not to, if the niche you’re targeting is quite small.

It’s easy to work once you have a user base. Most of the things you need to do are too obvious to mention. The key, the Rosetta Stone of Twitter link building is that you should never forget that you need to offer an awful lot of value in order to build links through Twitter. Most of the people on Twitter have more than just a blog, they have their own sites, maybe they’re from a government-related institution and they’ll link you just like that.

A smart thing to do is to set up a Twitter search to the address of your URL (although you may miss something because of the shortening services), write/get valuable content and wait for the links. Once you figure out the way that you’re getting that attention, you’ll soon be able to repeat the process with relative ease. Valuable content is crucial because if you want to build links, you will need someone to RT (retweet) your tweets with links in them.

All in all, link building through Twitter is not a waste of time only if you find professionals of your niche and build mutual relationships with them by connecting with them regularly. That way you will not only build good links from trusted sites, but you’ll also stay connected to the news of your niche. Don’t worry if links don’t come too well, because the main thing that Twitter accounts for sellers is the incredibly targeted traffic it brings.