Social Networking Journal

Mobile Social Networking Is Bright Spot

Mobile social networking is a bright spot in the current landscape of business. Since 2007, social mobile networking has grown a rather impressive 187%. And the trend doesn’t appear to be slowing down any.

Other highlights of the Kelsey Group/ConStat report: In October 2008, 15.6 percent of subscribers searched the mobile web for local products or services (compared to 9.8 percent in September 2007), 14.3 percent searched the mobile web for products or services outside of their local area (compared to 6.4 percent), 13.7 percent accessed mobile for information on movies or other entertainment (compared to 8.2 percent), 11.7 percent accessed info on restaurants or bars (compared to 9.0 percent) and 8.4 percent watched or purchased a mobile video clip (compared to 4.4 percent).

As expected, mobile users are big users of social networks. Social networks are hitting critical mass, and heavy users of them want access, regardless of where they’re at.

The social networking space, especially for mobile users, remains healthy.