Social Networking Journal

Paramount Cans DeviantART Campaign

Paramount has apparently dropped a plan to launch a viral campaign on social network DeviantART. The company was following others who have had success using the community, which consists mainly of artists, in jump starting a viral campaign.

Many of the member artists have supported successful viral campaigns and contests for PepsiCo, Sony, Scion and gaming site Three Rings through their artwork. The works become viral by sharing the embed code through widgets on other social media sites and profiles. Some, sold as prints, as well as reproductions on t-shirts and apparel, would have included pieces by artists to promote the movie “The Uninvited.”

Of course viral loses a bit of its’ organic appeal when the media is reporting on your efforts.