Many of the member artists have supported successful viral campaigns and contests for PepsiCo, Sony, Scion and gaming site Three Rings through their artwork. The works become viral by sharing the embed code through widgets on other social media sites and profiles. Some, sold as prints, as well as reproductions on t-shirts and apparel, would have included pieces by artists to promote the movie “The Uninvited.”

Of course viral loses a bit of its’ organic appeal when the media is reporting on your efforts.